What we do
In the world of Fresh Produce, connections are everything. Reliable partners, who know the product in which they produce by heart, are the key to sourcing the best products at the right price.
Located in UAE, we connect clients with carefully selected fruit growers around the world. We are specialized in the Asian and Middle Eastern markets, approaching these proactively.
We highly value partnerships where collaboration, affinity, and effective communication are present, guaranteeing continuity and success.
Our Products
GRAPES
CITRUS
APPLES
We offer you flexible packaging – any weight in all types of cartons, punnets, bags, etc..
Print your own brand or have us support you with design requirements.
Why we do it
Our goal is to establish meaningful and lasting relationships while operating a business that is constantly innovating and always on trend. We want our retail, wholesale, and eCommerce clients to reap the rewards.
Our global network of elite growers and logistics specialists work with us towards the same objective. We bring together in-depth knowledge of supply and marketing in many different cultures.
Our Markets
Middle east
India
China
south korea
Singapore
Indonesia
Our Sources
Meet Our Founders
CEO
Tarek Bedir
Is a noteworthy leader in the Fresh Produce industry. He has led several projects worldwide ranging from farming, pack house operations, eCommerce, and international trading. He has 20+ years of experience in the industry.
CCO
Arie Van Helden
Has worked in the fresh produce industry for more than 15 years, gaining experience in procurement and sales. He is committed to building a sustainable sourcing network and developing customer-centric businesses that are reliable but flexible enough to guarantee success.
Our Team
Robin Johnson
Senior Commercial Advisor Asia
Hamza Al Yamani
Commercial Officer
Waqas Ali
Accounting Manager
Andrea Quintero
Marketing & HR Manager
Harold Bagolor
Senior Support Officer
Diel Devies
Logistics Coordinator
