What we do

In the world of Fresh Produce, connections are everything. Reliable partners, who know the product in which they produce by heart, are the key to sourcing the best products at the right price.

Located in UAE, we connect clients with carefully selected fruit growers around the world. We are specialized in the Asian and Middle Eastern markets, approaching these proactively.

We highly value partnerships where collaboration, affinity, and effective communication are present, guaranteeing continuity and success.

What we do

We offer you flexible packaging  – any weight in all types of cartons, punnets, bags, etc..
Print your own brand or have us support you with design requirements.

Why we do it

Why we do it

Our goal is to establish meaningful and lasting relationships while operating a business that is constantly innovating and always on trend. We want our retail,wholesale, and eCommerce clients to reap the rewards.

Our global network of elite growers and logistics specialists work with us towards the same objective. We bring together in-depth knowledge of supply and marketing in many different cultures.

Our Markets

MIDDLE EAST

MIDDLE EAST

INDIA

INDIA

CHINA

CHINA

SOUTH KOREA

SOUTH KOREA

SINGAPORE

SINGAPORE

indonesia

indonesia

Our Sources

Meet Our Founders

Tarek Bedir

CEO

Tarek Bedir

Is a noteworthy leader in the Fresh Produce industry. He has led several projects worldwide ranging from farming, pack house operations, eCommerce, and international trading. He has 20+ years of experience in the industry.

Arie van Helden

CCO

Arie van Helden

Has worked in the fresh produce industry for more than 15 years, gaining experience in procurement and sales. He is committed to building a sustainable sourcing network and developing customer-centric businesses that are reliable but flexible enough to guarantee success.

Our Team

Robin Johnson

Robin Johnson

Senior Commercial Advisor Asia

Mayank Tandon

Mayank Tandon

Commercial Director India

Jesse van den Boomen

Jesse van den Boomen

Account Manager Asia

Waqas Ali

Waqas Ali

Accounting Manager

Andrea Quintero

Andrea Quintero

Marketing Manager

Harold Bagolor

Harold Bagolor

Support Officer Asia

Hamza Al Yamani

Hamza Al Yamani

Support Officer GCC

Contact Us

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